Design | Branding | Strategy | Voice and Development
Nexgen Wireless Identity
Nexgen Wireless is a fast-growing wireless analytics and engineering company. We were asked to design their
website and refresh their brand identity.
Nexgen's logo communicates a sense of motion and dynamic energy – qualities that reflect the rapidly evolving
worlds of mobile technology and big data. At the same time, it says that Nexgen is a purposeful, smart and multi-dimensional company.
The Nexgen website was built to speak to marketing teams, managers and engineers.
Its design offers a fresh, intuitive and welcoming way to learn about all of the complicated
things that Nexgen does for its clients.
Product Strategy & Naming
Nexgen asked us to help define branding and
marketing strategy for its software products. We
created names for the products, and group them into
a product family called Meridian Suite.
We provided copy for the Nexgen website and other marketing materials.
Value propositions are clearly communicated through to-the-point headlines
and non-technical language. The resulting tone can be used in communications
with the company's multiple audiences.
We developed a style guide to help NexGen wireless maintain and grow it's identity over time
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