Client: Nexgen Wireless

Project: Rebranding Strategy

Design | Branding | Strategy | Voice and Development

Nexgen Wireless Identity
Nexgen Wireless is a fast-growing wireless analytics and engineering company. We were asked to design their website and refresh their brand identity.
Logo Development
Nexgen's logo communicates a sense of motion and dynamic energy – qualities that reflect the rapidly evolving worlds of mobile technology and big data. At the same time, it says that Nexgen is a purposeful, smart and multi-dimensional company.
Web Design
The Nexgen website was built to speak to marketing teams, managers and engineers. Its design offers a fresh, intuitive and welcoming way to learn about all of the complicated things that Nexgen does for its clients.
Product Strategy & Naming
Nexgen asked us to help define branding and marketing strategy for its software products. We created names for the products, and group them into a product family called Meridian Suite.
We provided copy for the Nexgen website and other marketing materials. Value propositions are clearly communicated through to-the-point headlines and non-technical language. The resulting tone can be used in communications with the company's multiple audiences.
Brand Guidelines
We developed a style guide to help NexGen wireless maintain and grow it's identity over time