Client: PayNet

Project: Digital Marketing Strategy

Strategy | SEO | SEM | Email Marketing | Design | CRM Customization

PayNet Responsive Site Across Various Platforms
PayNet has the largest aggregation of small business lending data anywhere. But not enough people know that. We created a digital marketing strategy to bring awareness to its two web properties: a corporate site and a free data visualization site with interactive charts, graphs and maps.
From SEO to Copywriting
First we did an SEO evaluation and infused their site with best SEO practices to make them more visible to the search engines. This included creating new content for a variety of pages, SEM ads and social media.
PayNet Marketing on both phones and tablets
Landing Pages and Emails Designed to Meet Marketing Goals
From Email to Landing Pages
MMG created multiple email, banner and SEM campaigns that led to landing pages about PayNet. We configured all of the campaigns to be tracked and scored through a CRM system with easy visibility in Google Analytics.