Strategy | SEO | SEM | Email Marketing | Design | CRM Customization
PayNet has the largest aggregation of small business lending data anywhere.
But not enough people know that.
We created a digital marketing strategy to bring awareness to its two web
properties: a corporate site and a free data visualization site with interactive
charts, graphs and maps.
From SEO to Copywriting
First we did an SEO evaluation and infused their site with best SEO
practices to make them more visible to the search engines. This included
creating new content for a variety of pages, SEM ads and social media.
From Email to Landing Pages
MMG created multiple email, banner and SEM campaigns that led to landing pages
about PayNet. We configured all of the campaigns to be tracked and scored
through a CRM system with easy visibility in Google Analytics.